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Michigan football ranked fourth most valuable program, according to WSJ

Despite a month and a half of humbling embarrassments, Michigan football remains a valuable brand…at least in terms of dollars and cents.

The Wolverines ranked fourth in a recent academic survey calculating the financial worth of college football programs, based, “on what a college team would be worth on the open market if it could be bought and sold like a professional sports franchise.”

Revenue, expenses along with cash-flow adjustments, risk assessments and growth projections were considering, according Ryan Brewer, an associate professor of finance at IUPUC who led the study.

Three teams — Texas, Ohio State and Alabama — had estimated values over a billion dollars. Michigan just barely edged out fellow national brand Notre Dame.

Michigan State cracked the top-20 with a total worth of $354.2 million.

Interestingly, Clemson seized the national championship this year despite not figuring into the top-25. The Tigers are valued at less than $300 million, good for No. 26 in the country.

Meanwhile, Jim Harbaugh’s program is a high-earner, as Forbes reported approximately $52 million of profit as of Sep. 2018. This ranked third in the nation behind Texas A&M and Texas.

Wall Street Journal Evaluations

1. Texas: $1,105,493,378

2. Ohio State: $1,048,166,317

3. Alabama: $1,009,903,620

4. Michigan: $924,625,003

5. Notre Dame: $913,401,562

6. Georgia: $891,099,506

7. Oklahoma: $885,558,053

8. Auburn: $871,907,615

9. LSU: $852,445,897

10. Tennessee: $727,849,384

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